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[Download 100%] – Bronie James signs name-image-similarity deal with Nike


Another generation of the James family is heading to Nike! On Monday (October 10), the footwear company announced the signing of five student-athletes. The list includes Caitlin Clark, Haley Jones, DJ Wagner, JuJu Watkins, and bronie james,

According to Complex, basketball champion’s eldest son lebron james Signed the NIL (Name-Image-Similarity) deal.

“Nike has been a part of my family for as long as I can remember,” Broney said. “It is wild to have the opportunity to team up with him and continue his family legacy both on the court and in the community – it really means a lot to me.”

Bronie follows in his father’s footsteps

And Bronie is right. Nike has been in his family since 2003, when his father first signed a $90 million contract with him. Then, the four-time NBA champion signed a deal of a lifetime in 2015. The deal was rumored to be worth around $1 billion.

LeBron’s business partner and close friend Maverick Carter fed those talks during a 2016 GQ Interview. At the time, Maverick made an upward move when asked about the value of LeBron’s lifetime deal. He was a key player in negotiating the contract.

“Yeah. It’s a great deal. Nike feels great about this deal. That’s the most important thing. As good as I feel, as great as LeBron—Nike feels fantastic about it. It’s the biggest deal in the company’s history,” Maverick said. His hope is that he makes even more. And our hope is too, obviously.”

Bronie’s contract amount is unclear

Like his father, Bronie joined Nike before a contract for the NBA or touching the court. He is currently in his senior year Sierra Canyon High SchoolPlus, like Cutest Daddy, the number of coins the star player will redeem is still a secret.

LeBron hasn’t said much about his son’s deal online. But he reposted a few posts on his Instagram story covering the news. He even shared an ad-like Nike video featuring Bronie on his profile!

The news comes a few days after he welcomed his 18th birthday on October 6. Over the weekend, he celebrated with his parents, friends, and entertainers like Travis Scott! Congratulations Bronie!




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